B2B Solutions

Workplace & Home Office Setup

DICOTA is the ideal partner for modern workplace setups: a broad portfolio of connectivity, ergonomic and protection solutions helps companies equip employees for hybrid work — whether in the office, at home or on the move. Standardized workplace bundles simplify procurement, support efficient onboarding and create recurring business opportunities with IT, HR and facility management.

Become a reseller

Current situation
& market opportunity

Hybrid working is no longer just a trend – it is the new norm. Since 2020, organisations of all sizes have learnt that employees need not just a device, but a complete, ergonomic and functional workspace – whether in the office, at home or on the move. This need is here to stay and grows with every new hire.

For resellers, this opens up a new channel of communication: not just with IT procurement, but also with HR, facilities management and senior management. These stakeholders think in terms of employee satisfaction, the quality of onboarding and per-capita budgets – not in terms of device specifications. Those who speak this language can tap into an additional market with high volume and good contribution margins.

Key figures at a glance

ø 4-6

Items per employee setup

HR + IT

Two budgets in one meeting

1 SKU List

For all workstation types

THE PRODUCT PORTFOLIO FOR THE MODERN WORKPLACE

CONNECTIVITY – THE INVISIBLE BOTTLE NECK

USB-C hubs, HDMI adaptors, multi-port docking solutions: these items are indispensable in the modern laptop environment – yet they are regularly overlooked. Anyone who buys a MacBook Air or a Surface device without an adapter will realise, at the very latest during their first presentation, that they’re missing an HDMI port.
DICOTA offers a wide range of connectivity products that integrate seamlessly into the workplace setup. For resellers, this is a classic add-on item with a high contribution margin and minimal need for explanation.

ERGONOMICS – AN INVESTMENT IN PRODUCTIVITY

Laptop stands, monitor risers and ergonomic aids have become an integral part of everyday corporate life since the mandatory period of working from home. Many companies have introduced minimum ergonomic standards that also apply when working from home – thereby creating a lasting demand for ergonomic accessories.
For HR managers, this is an issue that goes beyond IT: ergonomics is about health and safety, and health and safety is an employer’s duty. Resellers who highlight this connection in their discussions can tap into a budget segment that does not compete with the traditional IT budget.

PROTECTION & TRANSPORT – THE DAILY COMPANION

Sleeves, cases and bags aren’t just for protecting devices – they’re the first thing a new employee gets their hands on. A high-quality, well-designed package sends a clear message: this company invests in its staff. This is a subtle but real factor in staff satisfaction.
For resellers, this means that workplace accessories are not a commodity business, but a service offering. Those who position them as part of the onboarding package secure a recurring order for every new employee.

Typical reasons for placing orders in detail

Employee onboarding

Every new hire triggers a full workplace setup. HR defines a standard package, IT adds the device, and the reseller delivers everything as a bundle – defined once, available at any time. Once this setup has been integrated into the onboarding process, there is little risk of being replaced. The key lies in defining the onboarding package in collaboration with HR – not just with IT. HR focuses on the welcome kit and the employee experience; if the DICOTA package forms part of this experience, the order is secured.

Office Relocations and Refurbishments

When companies relocate or modernise their office spaces, new workstations require new accessories. Resellers often overlook this opportunity because it doesn’t feature in the traditional IT procurement calendar. A quick check-in with the facilities manager or senior management – “Are you planning any refurbishments in the next 12 months?” – can lead to an unexpectedly large order.

Roll-out of the home working policy

Since 2022, many companies have introduced formal home working policies that also set out a standard for equipping the home office. There is often a fixed per-person budget – around 200 to 500 euros – which employees can use to set up their home office. DICOTA packages fit perfectly into this budget framework: defined contents, a clear price, and simple invoicing.

Tip for resellers

Use onboarding as the entry point: ask whether workplace equipment is already standardized for every new employee.

"At your next IT meeting, be sure to raise the subject of onboarding. Ask how many new recruits the company plans to take on each year – and whether workplace equipment has already been standardised for them. The answer is often surprising: many companies do not have a standardised solution and are grateful for a concrete suggestion."

— DICOTA Management