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B2B Solutions

Run Rate Supply

DICOTA is the ideal partner for recurring business with major clients: a broad portfolio of top selling products, consistently high stock levels and a clear SKU structure ensure predictable turnover and strong customer loyalty.

Current situation
& market opportunity

The backbone of any successful reseller business is the recurring business with major customers. Projects come and go – but the ongoing need for protection, connectivity and accessories remains constant. This is precisely where the greatest revenue opportunity lies for resellers: those who position themselves as reliable suppliers in the run-rate business benefit from predictable revenue, low acquisition costs and high customer loyalty.

As an accessories supplier, DICOTA is ideally positioned for this segment: a broad portfolio of top-selling products, consistently high stock availability and a clear SKU structure that can be easily integrated into existing ERP and procurement systems. For retailers, this means less effort in order processing and more time to build customer relationships.

Key figures at a glance

Top 50
Top sellers always in stock
+20-30%
Higher basket value thanks to complementary products
1 Source
For top sellers & accessories – fewer suppliers

AVAILABILITY AS A PROMISE

In the key account business, the ability to deliver is not an option, but a fundamental requirement. If an IT manager rolls out 200 laptops and realises three days later that the cases are not available, this is not just a logistical problem – it undermines trust in the entire supply chain. DICOTA keeps its 50 top-selling products permanently in stock and guarantees short delivery times, even for larger quantities.
For retailers, this means they can make binding commitments to their major clients – and actually keep them. That is the difference between a supplier and a partner.


PLANNABILITY THROUGH FRAMEWORK AGREEMENTS

Major customers think in terms of budget cycles, not individual orders. Framework agreements with defined products, prices and call-off quantities are the norm in the enterprise sector. DICOTA fully supports this model: retailers can enter into framework agreements that offer their customers predictable terms and conditions and provide the retailers themselves with predictable margins.
Typical contract terms of 12 to 36 months provide certainty for both parties. At the same time, call-off quantities can be managed flexibly – ideal for customers with seasonal fluctuations or rolling deployment cycles.


SIMPLE PROCESSING – NO ADMINISTRATIVE OVERHEAD

Many retailers underestimate the amount of internal effort generated by an unstructured range of accessories: different suppliers, varying ordering processes, inconsistent documentation. DICOTA simplifies this radically. A small number of clearly defined SKUs, a straightforward price list and a well-established ordering process reduce the administrative burden to a minimum.

Attach-Portfolio

Margin without extra effort

The real margin potential in run-rate business does not lie in the top-seller itself – it lies in the attach. Every laptop sold is a gateway to several accessories that are regularly reordered. The trick lies in integrating these add-on products into the ordering process in such a way that they are automatically included – without having to be renegotiated each time.

Sleeves & Cases

Precisely tailored to device size and brand – simply include them as standard items in your shopping basket. No explanation needed, no tender required. Sleeves and cases are a staple in virtually every corporate IT environment. If you include them as standard extras in your range, you’ll sell them without having to actively promote them.

Locks & Security

Anti-theft protection is an IT policy requirement in many companies – not an optional accessory. Locks are an essential item, particularly in environments with shared workstations, co-working spaces or field service teams. The advantage for retailers: high add-on rate, minimal need for explanation, good contribution margin.

Adapters & Connectivity

USB-C hubs, HDMI adaptors, multi-port solutions – these items are always in demand, but rarely ordered proactively. They often end up as emergency purchases in retail outlets or on online platforms when an employee realises during their first meeting whilst working from home that they don’t have the right connector. Stocking these items in your standard product range fills this gap – and noticeably increases the order value.

Backpacks & Bags

Corporate backpacks and business bags are standard items in tenders from major clients – particularly for field sales teams, consultants and hybrid workers. DICOTA offers a wide range across various price points that can be easily integrated into framework agreements.

Strategy for customer meetings

The run-rate discussion works best as a process-focused discussion, not as a product-focused one. The starting point: understanding the customer’s current procurement process.
"How is the procurement of IT equipment currently organised in your organisation – centrally via the IT procurement department or locally by the individual departments? And how much time and effort does it involve?"
— DICOTA Management

When a customer describes a decentralised or chaotic process – and most do – the path to a solution is straightforward:

A central shopping basket with defined items, fixed prices and a single point of contact. That is what we offer.

Why DICOTA

Key arguments for IT buyers

Streamlined Processes

One supplier, one order, one invoice instead of ten different sources.

Cost Transparency

Fixed prices in the framework agreement make the annual budget predictable.

Supply Reliability

Top-selling products are always in stock – no shortages during the next roll-out.

Compliance

All DICOTA products come with full documentation – no extra work required for internal audits.