April , 2023

In recent years the demand for used bottles, started outstripping supply in some areas and certain suppliers are now buying new, unused bottles to make polyester textile fibre that is called recycled. In order to proof that textiles really are made of collected and recycled PET customers can rely on certifications.

For the launch of the Eco MOTION collection, we had decided on a lifestyle video and a photo shoot. These media allow the viewer to experience the new collection in a visually appealing way. The products are shown in action and convey a very specific attitude towards life. But how was the product video created? How were the filming locations chosen? In this article, we take a look behind the scenes.