Manufacturer of carrying solutions for notebooks, tablets and smartphones is gearing up for 2014
DICOTA (www.dicota.com), a manufacturer of carrying solutions and accessories for notebooks, tablets and smartphones, is setting the course for 2014 and realigning its portfolio to the requirements of the channel. 40 top sellers were completely redesigned and re-launched. Specialist dealers will benefit from numerous innovations and even clearer product positioning to attract the target groups. This is also manifested in the completely new, particularly high-quality catalogue in the new landscape format, which is available as from now.
In future, three new product lines, namely PRO, ECO and BASE, will form the key offering for carrying solutions such as notebook cases and backpacks. Each of them embodies its own philosophy and is aimed at a different customer group and price segment. This will enable resellers to choose the appropriate products from a broad range to present to their end customers.
The PRO line is based on the most successful B2B product line and has been further enhanced in terms of functionality. This premium line combines the desire for optimum quality and structured application with top-class design.
The ECO line can be used by dealers to attract customers to whom environmentally friendly, recycled materials combined with value for money is important and who further appreciate well thought-out functionality and good handling.
The BASE line rounds off the DICOTA portfolio at the lower end. Here, factors such as price and appearance as well as slimline, timeless design are clear priorities. At the same time, end customers can rely on solid quality from a brand manufacturer with over 20 years’ experience.
Separate colour and image portfolios per line and revised packaging design will allow the products to be presented to optimum effect in the specialist shops. A newly introduced product rating system will further facilitate product selection. Clear pictograms show the dealer and the end customer at a glance how the particular product is rated in terms of protection and functionality. This will facilitate selection as well as the buying decision process and provide greater transparency for product comparisons.
“What was most important to us was the ability to offer our partners in specialist shops a consistent and clearly structured concept in 2014,” said Ruedi Nauer, CEO of the DICOTA Group. “In addition to high product quality with best-in-class protection and functionality for high-value devices, we would like to provide a clearer overview to both resellers and end customers.
This will also be helped by a new naming strategy in which the various products are clearly identified by function, as well as newly designed labels for different product characteristics. Specialist dealers can look forward to many further exciting innovations over the coming months.”
The DICOTA products can be purchased from the usual distributors (in Germany: ALSO, api, ime mobile solutions, Ingram Micro, msb mobile solutions and Tech Data).
DICOTA designs and manufactures innovative, durable and stylish carrying solutions and accessories for media devices. Its portfolio includes notebook cases, tablet/smartphone accessories and mobile office solutions. In addition, DICOTA offers tailor-made project solutions; be it multifunction carrying solutions for employees or for project scenarios. Practical accessories such as mice, locks, USB hubs and screen products round off the DICOTA range. The products are available in over 80 countries. Since 2013, DICOTA has been managed by a Swiss-German owner-management team.
More at www.dicota.com